XC70, XC60, V70 - "Winter’s Tale"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suécia

8159

Titulo	Winter’s Tale
Agência	Forsman & Bodenfors Göteborg
Campanha	Winter’s Tale
Anunciante	Volvo
Marca	XC70, XC60, V70
Data da primeira Transmissão/Publicação	2015 / 1
Sector Empresarial	Automóveis
História	January. The month when Sweden shows her harshest side — rain, cold, snow, wind and a sun that hardly rises up above the horizon. It’s also this period that defines Sweden and Swedes the most. People from all over the world may flock to our country during the warm and light periods, but only we who live here, choose to voluntarily stay when the great melancholy rolls in. This chapter of the “Made By Sweden” campaign is a tribute to Sweden at her worst. A loving thanks to the cold and the dark. For without these harsh Swedish conditions, we would not be who we are, and we would not of made the cars that we do.
Tipo de Mídia	Televisão e Cinema
Comprimento	240 seconds
Director criativo	Forsman & Bodenfors Göteborg
Redator	Fredrik Jansson
Director de arte	Staffan Lamm
Director de arte	Andreas Malm
Produtor da agência	Jens Odelbring
Produtora	New Land
Realizador	Gustav Johansson
Pós-produção	Johan Boije