Downy - "Behind Closed Doors"

Grey New York

Grey New York New York, Estados Unidos

3920

Marca: Downy
País: Estados Unidos

Anunciante: Procter & Gamble

Titulo	Behind Closed Doors
Agência	Grey New York
Campanha	Behind Closed Doors
Anunciante	Procter & Gamble
Marca	Downy
Data da primeira Transmissão/Publicação	2021 / 11
Sector Empresarial	Produtos de limpeza, sabões, detergentes
História	The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene; a man sitting in his bedroom. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world.
Filosofia	To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. In addition to VFX, the creative studio provided colour, editing and finishing for the spot.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Hungria, Alemanha
Trilha sonora	‘Be My Lover’ La Bouche
Production Service Company	Angel Films Hungary
Pós produção	Nice Shoes
Editor	Colin Loughlin
Colorist	Sal Malfitano
Finishing	Jason Farber
VFX Artist	Arthur Dorrington
Director executivo criativo	Harv Glazer
Creative Directors	Eleven
VFX HOP	Fred Schuler
VFX Coordinator	Johannes Reinhardt
VFX Supervisor	Maris Polis
CGI Supervisor	Joris van den Berg
3D Artist	Gunter Freese
Particle Simulation	Sebastian Kowalski
Compositing	Michael Welz
Compositing	Philipp Walz
2D Artist	Arjen van der Wal
2D Artist	Daniel Schmidt
HOP	Beth Fitzpatrick
VFX Executive Producer	Tara Holmes
VFX Producer	Naomi Spiro
EP/Head of Sales	Chloe Sedelmaier
Chief Creative Officer	Justine Armour
Director executivo criativo	Joe Mongognia
Senior Copywriter	Abigail Hoeflinger
Director de arte	Alyssa Gaddis
SVP Account Director	Ernesto James
Supervisor de conta	Mackenzie Alderman
Executivo de contas	Allie Segel
Assistant Account Executive	Hayley Weisstuch
Executive Senior Planner	Tilly Scullion
Produtora	Townhouse
Chief Production Officer	James McPherson
Director of Production	Kim Kietz
VP, Integrated Producer	Lauren O’Driscoll
Associate Producer	Brooke Azzaro
Senior Business Manager	Vicky Giovanis
VP, Head of Talent	Natasha Howell
Music Producer	Kurt Steinke
Produtora	Rattling Stick US
Realizador	Aircastle
Partner / Executive Producer	Joe Biggins
Produtor executivo	Jeff Shupe
Chefe de produção	Richard McIntosh
Controller	Sean Curtis
Produtor de linha	Ed Callaghan