Titulo | #McDriveKing |
Agência | TBWA\PARIS |
Campanha | The Directional billboard |
Anunciante | McDonald's |
Marca | Mc Drive |
Data da primeira Transmissão/Publicação | 2016 / 2 |
Sector Empresarial | Restaurantes e comida rápida |
Filosofia | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
Tipo de Mídia | Interatividade |
Comprimento | |
Mercado | França |
Produtora | \ELSE |
Marketing Director | José Jacinto |
Supervisor de publicidade | Bérangère Dubuc |
Director executivo criativo | Benjamin Marchal |
Director executivo criativo | Faustin Claverie |
Director de arte | Philippe Taroux |
Redator | Benoit Leroux |
General Manager | Luc Bourgery |
Director de contas | Matthéo Pressmar |
Executivo de contas | Gaël D |
Producer | Maxime Boiron |
Producer | Jennifer Bauche |
Designer de produção | Eddy Penot |
Realizador | Olivier Corre |
Fotógrafo | Yoann Stoeckel |