Matthéo Pressmar
directeur commercial at TBWA\PARIS
Boulogne-Billancourt, França
Titulo #McDriveKing
Agência
Campanha The Directional billboard
Anunciante McDonald's
Marca Mc Drive
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
Filosofia McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. 
Tipo de Mídia Interatividade
Comprimento
Mercado França
Produtora
Marketing Director
Supervisor de publicidade
Director executivo criativo
Director executivo criativo
Director de arte
Redator
General Manager
Director de contas
Executivo de contas
Producer
Producer
Designer de produção
Realizador
Fotógrafo

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