Titulo | Snickers Live Super Bowl Ad (125s) |
Agência | BBDO New York |
Campanha | Snickers Live Ads |
Anunciante | Mars, Inc. |
Marca | Snickers |
Posted | Novembro 2017 |
Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
História | When Snickers and BBDO decided to broadcast a big Super Bowl ad live, they brought together an army of specialists to make a painstakingly choreographed Wild West shoot out. Of course, when the green light went on and the cameras rolled, everything went horribly wrong. But, you know, deliberately. Because you ruin live Super Bowl commercials when you're hungry. |
Tipo de Mídia | Case Study |
Produtora | O Positive |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director criativo | Scott Mahoney |
Redator | Scott Mahoney |
Director criativo | Dan Oliva |
Director de arte | Dan Oliva |
Redator | Rich Douek |
Redator | Chris Cannon |
Redator | Ricky Johanet |
Director de arte | Brian Pinkley |
Produtor da agência | David Rolfe |
Produtor da agência | Amy Wertheimer |
Produtor da agência | Melissa Chester |
Produtor da agência | Joe Croson |
Produtor da agência | Andrew Nam |
Produtor da agência | Chul Osborne |
Account Manager | Kirsten Flanik |
Account Manager | Susannah Keller |
Account Manager | Lisa Piliguian |
Account Manager | Tani Corbacho |
Account Manager | Blake Maraoui |
Account Manager | Danee Fields |
Planeador | Annemarie Norris |
Planeador | Sean Stogner |
Realizador | Jonathan Klein |
Producer | Ralph Laucella |
Producer | Marc Grill |
Chefe de produção | Devon Clark |