| Titulo | Bundy Think Tank |
| Agência | Leo Burnett Sydney |
| Campanha | Bundy Think Tank |
| Anunciante | Diageo |
| Marca | Bundaberg Rum |
| Posted | Junho 2011 |
| Sector Empresarial | Bebidas alcoólicas |
| Filosofia | Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films. |
| Tipo de Mídia | Viral |
| Application Developer | Kevin Brown/William Parry |
| Produtor | Adrian Gunadi |
| Música | Song Zu |
| Empresa de produção | Guillotine |
| Pós produção | Cutting Edge |
| Director de fotografia | Daniel Ardilley |
| Realizador | Robin Walters |
| Produtor da agência | Tim Denton |
| Planeador | Warwick Heathwood |
| Director de contas | Jodi McLeod |
| Supervisor de clientes | Peter Bosilkovski |
| Director de arte | Dan Oliva |
| Other | Rob Kleckner |
| Director de arte | Kieran Ots |
| Redator | Rupert Taylor |
| Director de arte | Time Green |
| Director criativo | Tim Greenwood |
| Director executivo criativo | Andy DiLallo |
| Designer | David Mugford |
| Produtor | Tara Riddell |
| Produtor | Peter Grasse |
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