| Titulo | Casual Apero |
| Agência | Grey London |
| Campanha | Do Summer Your Way |
| Anunciante | Kellogg's |
| Marca | Pringles |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal |
| Filosofia | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | HunkyDory Films |
| Marketing Director | Olga Péré |
| Marketing Manager | Stephanie Thys |
| Senior Brand Manager | Rui Frias |
| Director de publicidade | Chris Wildish |
| Director de publicidade | Fergus Brady |
| Director de publicidade | Phil Ball |
| Director de publicidade | Roisin Devine |
| Director de publicidade | Stephen McSweeney |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Director criativo | Pedro Rosa |
| Director criativo | Roberto Kilciauskas |
| Equipa criativa | Matt Kennedy |
| Equipa criativa | Georgia Horrocks |
| Equipa criativa | Max Gill-Engel |
| Equipa criativa | Charlie Smith |
| CSO | Raquel Chicourel |
| Planeador estratégico | Lee Barber |
| Planeador estratégico | Bhavin Pabari |
| Planeador estratégico | Gil Caldwell-Dunn |
| Diretor dos Negócios | Bridget Yeates |
| Diretor dos Negócios | Francesca Philson |
| Director de contas | Becky Devereux-Pile |
| Produtor da agência | Sally Miller |
| Produtor da agência | India Smith |
| Produtor assistente da agência | Veronika Dvorska |
| Realizador | Luc Schurgers |
| Produtor | Doochy Moult |
| Produtor | John Doris |
| Editor | Matt Felstead |
| Pós produção | Annika Gustavsson |
| Pós produção | Gramacy Park Studio |
| Online Artist | Mark Beardall |
| Sound Designer | Zak Kurtha |
| Empresa de design sonoro | GPS |
| Director de fotografia | Ian Murray |
| Agência de Mídia | Carat |
| Client Director | James Morgan |
| Planning Partner | Greg Paterson |
More Work
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- MARCA:
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- AGÊNCIA:
- M&C Saatchi Group
Three Random Words 1
- MARCA:
- National Cyber Security Centre
- AGÊNCIA:
- M&C Saatchi Group
Cyber Aware
- MARCA:
- National Cyber Security Centre
- AGÊNCIA:
- M&C Saatchi Group
Unplan Your Summer
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Sunbathing
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Broken Down
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Lunch Break
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Canal
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London