Rob Potts
Executive Creative Director at Saatchi & Saatchi
London, Reino Unido
TituloLondoner Macao
Campanha Londoner Macao
Anunciante Sands Resorts Macao
Marca Sands Resorts Macao
PostedAgosto 2019
Sector Empresarial Hotéis e resorts
História David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him.
Filosofia Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience.
Problema How to showcase and relay the message that customers can experience London in Macao.
Resultado David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER.
Tipo de Mídia Viral
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