Titulo | Londoner Macao |
Agência | Saatchi & Saatchi Shanghai |
Campanha | Londoner Macao |
Anunciante | Sands Resorts Macao |
Marca | Sands Resorts Macao |
Posted | Agosto 2019 |
Sector Empresarial | Hotéis e resorts |
História | David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him. |
Filosofia | Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience. |
Problema | How to showcase and relay the message that customers can experience London in Macao. |
Resultado | David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | www.londonermacao.com |
Creative Agency | Saatchi & Saatchi Shanghai |
Chief Creative Officer | Fan Ng |
Head of Production Shanghai | Ran Yin |
Head of Production London | Rebecca Williams |
Diretor dos Negócios | Genevieve Lim |
Equipa criativa | Rob Potts |
Equipa criativa | Lee Kwee Keak |
Equipa criativa | Jeremy Li |
Equipa criativa | Felipe Franco |
Actor/celebridade | David Beckham |