Rob Potts
Executive Creative Director at Saatchi & Saatchi
London, Reino Unido
TituloKev’s Lost in the Music on EE
Campanha Kev’s Lost in the Music on EE
Anunciante EE
Marca EE
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços de telecomunicações
História The ad opens on an enthusiastic, music-loving Kevin Bacon walking down a busy high street streaming the Olly Murs track Wrapped Up via Apple Music. To demonstrate the vast volume and variety of music available, Kevin quickly switches to his next song: James Bay’s most famous number, Hold Back the River. Kevin grabs a guitar and even dons James’ trademark hat for full effect. But it’s not quite enough and, looking for something a bit more energetic…Kevin switches again, this time to Britney Spears.Over-excited, he whips off his clothes to reveal he’s wearing Britney’s red PVC cat-suit, made famous in her music video for Oops I Did It Again. Suddenly, Britney walks out of a nearby shop and stunned by what she sees exclaims: “Kevin! What have I told you about going through my wardrobe?”. To which he replies, notably embarrassed: “Oops, I did it again.”The 40 second ad finishes with the strapline: “Get the music you love. With six free months of Apple Music, only on EE.” A 50 second version cut for online use features a burst of Britney’s new single Make Me after she tells Kevin that Oops I Did It Again is “so 2000 
Tipo de Mídia Televisão
Pós produção
Director executivo criativo
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Account Manager
Account Manager
Agência de Mídia
Planejador de Mídia
Produtora Hungryman
Audio Post Production Factory

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