|Agência||Saatchi & Saatchi|
|Campanha||First Taste of James Martin Partnership|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Grandes armazéns, supermercados|
|História||Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous.|
|Problema||Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices.|
|Tipo de Mídia||Televisão|
|Pós produção||Electric Theatre Collective|
|Director de publicidade||Andy Murray|
|Director de publicidade||Claire Harrison-Church|
|Director de publicidade||Mel Matson|
|Director de publicidade||Sara Bates|
|Director de publicidade||Rebecca McLeod|
|Director executivo criativo||Rob Potts|
|Director executivo criativo||Andy Jex|
|Director de arte||Gemma Philips|
|Director de arte||MARK SLACK|
|Account Manager||Jon Bryars|
|Agência de Mídia||Carat|
|Planejador de Mídia||Emma Driessen|
|Audio Post Production||Wave London|
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