Titulo | Donate For Children |
Agência | . |
Campanha | Donate Your Fame |
Anunciante | Grupo de Apoio ao Adolescente e à Criança com Câncer |
Marca | GRAACC |
Posted | Junho 2012 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | How 10 children got 24 million fans in one day? On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles with thousands of followers. Each kid took over 1 celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. The children’s tweets impacted 24 million users – same number as Lady Gaga’s followers. This is the most successful fundraising digital campaign in the history of GRAACC. |
Tipo de Mídia | Case Study |
Director de arte | Joao Lovise |
Director de arte | Bernardo Correa |
Director de arte | Igor Balero |
Director de arte | Fernando Passos |
Redator | Claudia Pimenta |
Redator | Flavio Tamashiro |
Redator | Nicolas Vendramini |
Director criativo | Reinaldo Cesar |
Director criativo | Alexandre Ravagnani |
Director criativo | Marcos Ribeiro |
Director executivo criativo | Fred Saldanha |
Chief Creative Officer | Anselmo Ramos |
Director executivo criativo | Claudio Lima |