Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Estados Unidos
TituloDonate For Children
Agência
Campanha Donate Your Fame
Anunciante Grupo de Apoio ao Adolescente e à Criança com Câncer
Marca GRAACC
PostedJunho 2012
Sector Empresarial Acções caridade, fundações, voluntariado
História How 10 children got 24 million fans in one day? On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles with thousands of followers. Each kid took over 1 celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. The children’s tweets impacted 24 million users – same number as Lady Gaga’s followers. This is the most successful fundraising digital campaign in the history of GRAACC. 
Tipo de Mídia Case Study
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Redator
Redator
Director criativo
Director criativo
Director criativo
Director executivo criativo
Chief Creative Officer
Director executivo criativo

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