Titulo | Recipe Receipt |
Titulo (língua original) | Receita na notinha |
Agência | . |
Campanha | Hellmann's Recipe Receipt |
Anunciante | Unilever |
Marca | Hellmann's |
Posted | Mai 2012 |
Sector Empresarial | Maionese, ketchup, mostardas |
História | Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. |
Tipo de Mídia | Viral |
Mais Informações | http://www.hellmanns.com.br/home/ |
Produção de som | Jamute Audio |
Designer | Tulio Inoe |
Designer | Guilherme Todorov |
Produtora | Bossa Nova Films |
Project Manager | Paula Santana |
Produtor | Nana Bittencourt |
Produtor | Mauricio Granado |
Produtor | Juscelino Vieira |
Director de arte | Guilherme Nobrega |
Director de arte | Raphael Lucone |
Director de arte | Rafael Rizuto |
Redator | Claudio Lima |
Redator | Rico Lins |
Redator | Eduardo Marques |
Director criativo | Rubens Filho |
Director criativo | Eduardo Marques |
Director executivo criativo | Fred Saldanha |
Director executivo criativo | Claudio Lima |
Group Creative Director | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |