Land Rover - "Arrows"

Y&R London

Y&R London London, Reino Unido

5067

Titulo	Arrows
Agência	Y&R London
Campanha	Land Rover - Fleet
Anunciante	Jaguar Land Rover
Marca	Land Rover
Data da primeira Transmissão/Publicação	2011 / 4
Sector Empresarial	Automotor
Legenda	The adventurous businessman is back
História	Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers.
Problema	RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Mark Roalfe
Redator	Phil Forster
Director de arte	Tim Brookes
Fotógrafo	Andy Green
Tipógrafo	Lee Aldridge
Director de contas	Glynn Euston
Account Manager	Simone Raspagni
Produtor	Ali Power