Ant Nelson
Directeur adjoint de la création at adam&eveDDB
London, Reino Unido
TituloCall For Help
Agência
Campanha Call For Help
Anunciante Campaign Against Living Miserably (CALM)
Marca Campaign Against Living Miserably (CALM)
Data da primeira Transmissão/Publicação
Sector Empresarial Segurança pública, saúde e higiene
História From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.
Filosofia Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.
Tipo de Mídia Exterior
Comprimento
Creative Agency
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Creative
Head of Integrated Production
Producer
Producer
Planner
Chef creative officer
Chef creative officer
Diretor dos Negócios
Account Director
Executivo de contas
Project Manager
Production company
Produtor executivo
Producer
Production Assistant
Production Assistant
Designer
Animator
Resource Manager
Designer
Media Agency
Director of Ocean Labs
Creative Solutions
Project Manager

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