Ant Nelson
Directeur adjoint de la création at adam&eveDDB
London, Reino Unido
Titulothe pad ad
Campanha The Pad Ad
Anunciante Hey Girls
Marca Hey Girls
Data da primeira Transmissão/Publicação
Sector Empresarial Saúde, higiene e produtos farmacêuticos
Legenda Help us end period poverty.
História One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper.

Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign.

They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month.

It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page.

Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO.
Filosofia Page 1: Make your own sanitary pad
Page 2: One in ten girls in the UK can't afford sanitary products.
Every month they're forced to use loo roll, socks or even newspaper.
Tipo de Mídia Marketing editorial
Deputy Executive Creative Director
Chief Creative Officer
Deputy Executive Creative Director
Managing Partner
Account Manager
Produtor da agência
Director de arte
Account Manager
Managing Partner
Planejador de Mídia
Agência de Mídia
Sampling Agency

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