Walkers - "Fall in love with the Groove"

AMV BBDO

AMV BBDO London, Reino Unido

19638

Titulo	Fall in love with the Groove
Agência	AMV BBDO
Campanha	Fall in love with the Groove
Anunciante	PepsiCo Inc.
Marca	Walkers
Data da primeira Transmissão/Publicação	2011 / 4
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
História	Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Tipo de Mídia	Televisão
Produtora	Weilands
Produção de som	Wave Studios
Redator	Mike Sutherland
Director de arte	Ant Nelson
Agency Planner	Tom White
Media Agency	OMD (Orchestral Manoeuvres in the Dark)
Realizador	Paul Weiland
Produtor	Weilands Bohuslavova
Pós produção	The Mill London
Produção de som	Sound Tree
Actor/celebridade	Elle MacPherson
Actor/celebridade	Gary Lineker