Croix Rouge Française - "National Days"

BABEL

BABEL Paris, França

1544

Titulo	National Days
Titulo (língua original)	L'immeuble (en)
Agência	BABEL
Campanha	National Days
Anunciante	Red Cross
Marca	Croix Rouge Française
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Direitos humanos
Legenda	We act everywhere in the world. As below your window.
História	The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Produção	Badass
Produção de som	OCTOPUS PRODUCTIONS
Director criativo	Jean-Laurent Py
Director de arte	Sebastien Lafaye
Redator	Charles-Henry Joyaut
Realização	Original Kids
Head of TV	Jeanne Halfon
Director de fotografia	Patrick Duroux
TV Production	Oriana Berzig