Titulo | Street-vet |
Agência | McCann Paris |
Campanha | Street-vet |
Anunciante | Nestlé Purina PetCare |
Marca | Purina |
Posted | Junho 2019 |
Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
História | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | CRAFT |
Director executivo criativo | Riccardo Fregoso |
President | Riccardo Fregoso |
Director executivo criativo | Julien Chiapolini |
Director criativo | Cédric Astrella |
Director criativo | Sébastien Boutebel |
Director de arte | Philippe Puech |
Director de arte | Lauren Haberfield |
Director de arte | Adriana Luzzatto |
Redator | Clément Le Bars |
Chief Executive Officer (CEO) | Bruno Tallent |
Business Leader | Cédric Vanhoutte |
Deputy General Manager in charge of Strategy | Erik Bertin |
Planeador estratégico | Caitlin Bishop |
Motion Design Lead | Valentin Audubon |
Motion Designer | Karim Victorin |
Motion Designer | Valentin Audubon |
Realizador | Jefferson Lellouche |
Chefe de produção | Yannis Cullaz |
Agency TV Producer | Arnaud Lemens |
Agency TV Producer | Yaël Guetta |
Post-production Producer | Caroline de Genis |
Assistant Producer | Juliette Paille |
Assistant Producer | Charlotte Goguet |
Produtor de som | Isabelle Créchet |
Realizador | Mario Schinitakis |
Produtor executivo | Jean-François Bourrel |
Produtor de linha | Maud Folléa |
Produtora | Digital District |
Post-production Producer | Didier Le Fouet |
Produção de som | The Hot Line |
Produtor de som | Aline Bernard |
Sound Engineer | Adrien Le Blond |