Deutsche Telekom - "José's WiFi Dogs"

DDB Berlin

DDB Berlin Berlin, Alemanha

10795

Titulo	José's WiFi Dogs
Agência	DDB Berlin
Campanha	Travel & Surf
Anunciante	Deutsche Telekom AG
Marca	Deutsche Telekom
Data da primeira Transmissão/Publicação	2014 / 6
Sector Empresarial	Serviços de telecomunicações
História	SUMMARY : Deutsche Telekom changed roaming behaviour and grew their user base with their humorous mockumentary “Wi-Fi Dogs”. Delivering the message of “Look for the fun. Not for the Wi-Fi”, Deutsche Telekom relaxed phone users who live in fear of a big bill when travelling. Deutsche Telekom grew its own first time data roaming pass users by 22%. It also grew twice as fast as the market putting it in a leading position as the roaming market opens up in 2016
Tipo de Mídia	Viral
Comprimento	103 seconds
Mercado	Alemanha
Mais Informações	http://www.jose-dogs-the-best-for-to-find-wifi.net
Produção	Smuggler
Produção	Community Films
Realizador	Randy Krallman
Chief Creative Officer	Eric Schoeffler
Director criativo	Veit Moeller
Director criativo	Nils Haseborg
Redator	Alice Bottaro
Director de arte	Jacopo Biorcio
Redator	Marc Lüdemann
Director de contas	Daniela Hofmann
Produtor da agência	Jens Mecking
Account Manager	Annika Glander
Pós produção	Pirates 'N Paradise
Som	Studio Funk Dusseldorf