MARK SLACK
Freelance Creative / Creative Director at Freelance
London, United Kingdom, Reino Unido
TituloDinner Party Tips
Agência
Campanha Dinner Party Tips
Anunciante Robinsons
Marca Robinsons Fruit Cordial
Data da primeira Transmissão/Publicação 2018 / 9
Sector Empresarial Bebidas não alcoólicas
Filosofia Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range.

The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts.

Each of the eight new idents show the young, highly refined boy informing the viewer of a different ‘dinner party tip for grownups,’ all ending with a perfectly served glass of Robinsons Fruit Cordial. His calmly delivered advice ranges from “Napkins are origami animals in waiting” to “It’s important to set the ambulance (ambience).” The confident and composed young figure shows us that Robinsons Fruit Cordial is the perfect accompaniment to even the most sophisticated of dinner parties.
The idents will run throughout the second series of James Martin’s Saturday Morning which begins on 1st September 2018, on ITV. The sponsorship was secured by m/SIX.

The ads promote the full range of Robinsons Fruit Cordial.
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