Callegari Olive Oil - "Callegari"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

7680

Marca: Callegari Olive Oil
País: Estados Unidos

Anunciante: Callegari

Titulo	Callegari
Agência	Pereira O'Dell
Campanha	Callegari Olive Oil Brand Identity
Anunciante	Callegari
Marca	Callegari Olive Oil
Data da primeira Transmissão/Publicação	2013 / 6
Sector Empresarial	Óleos alimentares
Filosofia	Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold in the US. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles.
Problema	BOTTLES The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef. Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil. PEN Additionally, the pen is a promotional item that conveys the elegant presence of Callegari olive oil by allowing chefs to sign their signature dishes and at the same time become brand ambassadors. POSTERS As part of the overall brand program Pereira & O’Dell also designed a series of posters to launch the product in special US luxury retail markets. PLATES: The translucent stacking plates are perfect for cocktail parties. Alone they are a deconstructed mosaic that stacks together to create the Callegari logo in purple, gold and blue.
Resultado	The bottle’s design sparks a change in consumers' behavior, now bringing the product bottle to the table instead of using olive oil dispensers. Consumers are driven to Callegari as the brand and packaging reflects the high quality and provenience of the olive oil.
Tipo de Mídia	Packaging, marcas e design
Comprimento	126 seconds
Chief	PJ Pereira
Director executivo criativo	Jaime Robinson
Brand Design Director	Raimundo Favacho
Brand Design Director	Patricia Ebner
Executive Agency Producer	Jeff Ferro
Gestor de produção	Drew Saucedo
associate producer	Judy Kreiter
Director de contas	Lo Braz