Berliner Verkehrsbetriebe (BVG) - "Mind the gap"

Serviceplan Group

Serviceplan Group Munich, Alemanha

13456

Titulo	Mind the gap
Brief	In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!"
Agência	Serviceplan Group
Campanha	Mind the gap
Anunciante	Berliner Verkehrsbetriebe (BVG)
Marca	Berliner Verkehrsbetriebe (BVG)
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Transportes, viagens e turismo
História	To mark 'Equal Pay Day', the Berlin metro offers a 'Women's Ticket' at a reduced fare to highlight the pay differential between the genders. The 'Frauenticket' initiative is limited to March 18, and accompanied by the slogan: 'Mind the Pay Gap'.
Problema	vvvvvv
Tipo de Mídia	Case Study
Comprimento	126 seconds
Redator	Sebastian Bialon
Redator	Jan Roters
Director de arte	Wenke Möller-Madhana
Director de arte	Nils Frankenbach
Chief Creative Officer	Alex Schill
Creative Director	Myles Lord
Account Manager	Philipp Krause
Account	Sandra Bergström
General Manager	Patricia Nassauer
Production Company	Media Monks Amsterdam
Technical Director	Richard Heuser
Technical Director	Edwin Scholte
Producer	Chance Woodward
Redator	Sebastian Bialon
Senior Media Consultant	Jana Dreger
Agência de Mídia	MEDIAPLUS
Realizador	EVA JULIA MANNEKE