| Titulo | Shark Dive |
| Agência |
FCB Lisbon
|
| Campanha |
Don't text and drive
|
| Anunciante |
ACAM Drivers Safety Association
|
| Marca |
ACAM Drivers Safety Association
|
| Data da primeira Transmissão/Publicação |
2016 / 2
|
| Sector Empresarial | Serviços domésticos e públicos
|
| Legenda | Don't text and Shark Dive. Don't text and drive. |
| História | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| Filosofia | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Problema | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Resultado | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Tipo de Mídia |
Poster
|
| Director de arte |
Ian Guimarães
|
| Redator |
Viton Araùjo
|
| Chief Creative Officer |
edson athayde
|
| Chairman |
Luis Silva Dias
|
| Illustrator |
Ian Guimarães
|
