Tauno Loodus
CEO at Zavod BBDO
Tallinn, Estônia
TituloWorld Cleanup Day 2018
Agência
Campanha World Cleanup Day 2018
Anunciante Let’s Do It Foundation
Marca Let’s Do It Foundation
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia First time in a human history people from all over gathered to clean up the planet in one single day. World Cleanup Day became the biggest single peaceful civic action in human history, as 17,8 million people from 157 countries attended in that event, picked up trash and helped to drive a conversation about our consuming habits. World Cleanup Day has already become an annual event. In 2019 number of participants was estimated already over 22 million (+20% vs 2018).
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