Tauno Loodus
CEO at Zavod BBDO
Tallinn, Estônia
TituloThe Full Story of Estonian Stress Buster
Agência
Campanha The Full Story of Estonian Stress Buster
Anunciante Estonian Tourist Board
Marca Visit Estonia
Data da primeira Transmissão/Publicação 2017 / 8
Sector Empresarial Destinaçãoes (Países e lugares)
História Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life.
Filosofia Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn.
Tipo de Mídia Viral
Comprimento
Director de publicidade
Director de publicidade
Creative Managing Director
Redator
Director de arte
Managing Diretor
Client Services Director
Account Manager
Managing Diretor
Equipa criativa
Creative Agency

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