Claire Harrison-Church
Director de publicidade at Asda
London, Reino Unido
TituloInvisible Equipment
Agência
Campanha Invisible Equipment
Anunciante Sainsbury's
Marca Sainsbury's Active Kids
Data da primeira Transmissão/Publicação 2011 / 2
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines.
The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers.
As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme.
Filosofia The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area
Problema The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable
Tipo de Mídia Televisão
Pós-produção
Audio Post Production
Director de publicidade
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Produtor da agência
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