Andes Beer - "Bar 45"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Prêmios

26417

Marca: Andes Beer
País: Argentina

Anunciante: AB Inbev

Titulo	Bar 45
Agência	Saatchi & Saatchi Argentina
Campanha	Bar 45
Anunciante	AB Inbev
Marca	Andes Beer
Data da primeira Transmissão/Publicação	2016 / 7
Sector Empresarial	Cervejas, sidras
História	The world’s first leaned bar to pour the perfect beer There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect. “Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo.
Tipo de Mídia	Televisão
Comprimento	96 seconds
Pós-produção	Barraca Post
General Account Director	Miguel Tornquist
General Creative Director	Ariel Serkin
General Creative Director	Juan Pablo Lufrano
General Creative Director	Rafael Santamarina
Director criativo	Matias Lafalla
Director criativo	Ramiro Rodriguez Gamallo
Editorial	Leandro Ezquerra
Director de arte	Estefania Pecora
Production Manager	Federico Puricelli
Production Manager	Adrian Aspani
Director de contas	Maximiliano Beltrán
Executivo de contas	Tiziano Lasaigues
Produtor	Primo
Management	Luisa Kracht
Produtor executivo	Alejandro Di Michele
Produtor executivo	German Lentini
Produtor executivo	Sebastian Lopez
Director de fotografia	Daniel Ortega
Editor	Alejo Santos
Locution	Vando Villamil
Som	Notdeaf Sound Design
Music Company/Artist	Papa Music
Authorization by the customer	Pablo Firpo
Authorization by the customer	Nicolás Decia
Design	Sake
Produção	Diego Mc Loughlin
Produção	Martín Cecchi
Produção	Pedro Saleh