Luisa Kracht
Director at D
Buenos Aires, Argentina
TituloAndes Friends Recovery (Spanish)
Agência
Campanha Andes Friend Recovery (AFR)
Anunciante AB Inbev
Marca Andes
Data da primeira Transmissão/Publicação 2010 / 10
Sector Empresarial Cervejas, sidras
História How does it work?1.     Your friends go to a bar and sit at the Andes Friend Recovery table.2.    They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3.    Wherever you are you have to log in to the AFR page and use the webcam to map your face.4.    Then you appear at the bar, via the Andes Friend Recovery robot.
Filosofia Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR).
AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza.  The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The campaign was launched on traditional media; TV, OOH and Radio
Resultado The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.
Tipo de Mídia Case Study
Account Manager
Account Manager
Produtor da agência
Produtor da agência
Produtor da agência
Equipa criativa
Equipa criativa
Director criativo
Director executivo criativo
Director executivo criativo
Director de publicidade
Director de publicidade
Director de publicidade
Empresa de design sonoro
Produtora Pickle
Director de fotografia
Produtor executivo
Realizador
Realizador Nico & Martin
Produtora
AFRecovery Installation Sake Integrated Company

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