Antoine Bagot
Producer at Wanda Paris
Paris, França
TituloCouch Converter
Agência
Campanha Couch Converter
Anunciante Nestlé Waters
Marca Vittel
PostedJunho 2014
Sector Empresarial Águas minerais, com e sem gás
Filosofia The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. 
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Produtor
Director de contas
Executivo de contas
Planeador estratégico
Produtora
Empresa de design sonoro Comptoir Du Son Et Des Images
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade

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