Titulo | Couch Converter |
Agência | Ogilvy Paris |
Campanha | Couch Converter |
Anunciante | Nestlé Waters |
Marca | Vittel |
Posted | Junho 2014 |
Sector Empresarial | Águas minerais, com e sem gás |
Filosofia | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Chris Garbutt |
Director criativo | Thierry Chiumino |
Director criativo | Fred Levron |
Director de arte | Chris Rowson |
Director de arte | Bruno Bicalho Carvalhaes |
Redator | Antoine Gauquelin |
Produtor | Antoine Bagot |
Director de contas | Antoine Petit |
Executivo de contas | Jane Crobeddu |
Planeador estratégico | Ivan Pejcic |
Produtora | Fighting Fish |
Empresa de design sonoro | Comptoir Du Son Et Des Images |
Director de publicidade | Muriel Koch |
Director de publicidade | Maud Ampollini |
Director de publicidade | Guillaume Gachet |
Director de publicidade | Marie Cécile Pelle Lancien |