James Young
Director de arte at Sony Ericsson
London, Reino Unido
TituloEpidemic
Agência
Campanha Epidemic
Anunciante Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Acções caridade, fundações, voluntariado
História At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying.
Tipo de Mídia Viral
Comprimento
Chief Creative Officer
Worldwide Chief Creative Officer
VP Creative Director
Director criativo
VP Creative Director
VP Creative Director
Director assistente criativo
Director of Integrated Production
Produtor executivo
Executive Producer, Digital
Developer
Developer
Digital Resource Manager
Brand Strategy
Marketing Project Lead
Produtora
Realizador
DP
Produtor executivo
Produtor executivo
Produtor de linha
Empresa de produção
Editor
Assistant Editor
Assistant Editor
Editorial Executive Producer
Editorial Producer
Telecine
Colorist
Executive Producer, Color
Color Producer
Finishing
Flame Artist
Flame Artist
After Effects Artist
Música
Compositor
Executive Music Producer
Engenheiro de áudio

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