Titulo | Comparison Adds Pressure #ReleaseThePressure (1mn40) |
Agência | BBDO India |
Campanha | #RELEASETHEPRESSURE |
Anunciante | PepsiCo Inc. |
Marca | Mirinda |
Posted | Novembro 2018 |
Sector Empresarial | Bebidas carbonadas |
História | In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure. |
Tipo de Mídia | Viral |
Chief Creative Officer | Josy Paul |
Chief Executive Officer (CEO) | Ajai Jhala |
President | Rajesh Sikroria |
Director executivo criativo | Ritu Sharda |
Director criativo | Anunay Rai |
Director de arte | Natasha Mehra |
Redator | Gaurangi Aakancha |
Account Manager | Gireesh Gupta |
Account Manager | Proteek Dey |
Account Manager | Radheyshyam Kesari |
Planeador | Ninad Satpute |
Planeador | Rashi Jain |
Chefe de produção | Manoj Yogi |