| História | The nature of documentary filming, using real citizens of Svalbard meant no storyboards were created.;The inaccessibility of the arctic island also meant the director could not visit prior, with the recce carried out by a local fixer.;With so many unknowns, the director worked tirelessly to research & cast the protagonists to build a compelling narrative for the film. Understanding their hardships but also their passions and their reasons for being, even flourishing in this stygian landscape led the film production.;Bearing in mind the harsh environmental & production challenges, the direction of the project required a constant state of anticipation, prepared to respond and adapt to any tribulation or opportunity which arose.;Moments of unscripted beauty – such as immortalising a fleeting moment as a couple dance in an empty café, arm-in-arm, as if no one is watching enrich the human-interest and strengthen the emotive storytelling.;Entry Summary;The campaign was published across 14 markets. The narrative and human-focused storytelling was used to deliver a deeper cultural context to the audience. The international judging panel will have as much contextual information as the campaign audience.;Brief Explanation;Our film is based in Longyearbyen, the Arctic circle’s northernmost settlement: one of the harshest environments on earth.;Life’s hard for the people who live there, spending over 100 days of the year living in constant darkness.;At the centre of 4-minute documentary, our three residents take us along on their daily journeys in complete darkness and sub-zero temperatures. Our audience delves deep into the lives of our drivers: a carpenter, an airport ground controller and an arctic farmer. As we see our heroes at work and hear their individual stories, spoken in their own, unknowingly-inspirational words, whilst demonstrating the true capabilities of the Ranger – in a place you’d need to rely on it most.;So, who better to put the Ford Ranger Black Edition to the test than the drivers who really understand how tough darkness can be? |