| Titulo | The Entrance |
| Agência | Wieden + Kennedy Amsterdam |
| Campanha | Open Your World |
| Anunciante | Heineken |
| Marca | Heineken |
| Data da primeira Transmissão/Publicação | 2011 / 1 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality. |
| Tipo de Mídia | Televisão e Cinema |
| Trilha sonora | The Golden Age |
| Produtora | Sonny London |
| Produtor | Tony Stearns |
| Realizador | Fredrik Bond |
| Produtor | Alice Grant |
| Director executivo criativo | Mark Bernath |
| Director executivo criativo | Eric Quennoy |
| Director de arte | Alvaro Sotomayor |
| Redator | Roger Hoard |
| Redator | Carlo Cavallone |
| Broadcast Director | Erik Verheijen |
| Director de contas | Clay Mills |
| Account Manager | Jasmina Krnjetin |
| Planning Director | Martin Weigel |
| Digital Content Director | Nick Rutter |
| Digital Content Photographer | Hugo Stenson |
| Digital Content Producer | Carla Genoud |
| Business Affairs Manager | Karen Crossley |
| Business Affairs Manager | Julie Balster |
| Digital Content Art Director | Philip Brink |
| Digital Content Copywriter | Hugo van Woerden |
| Digital Content Producer | Ross Plummer |
| Videographer | Rene Pannevis |
| Global Brand Director | Cyril Charzat |
| Global Communications Manager | Sandrine Huijgen |
| Global Communication | Josefien Olij |
| Global Communication | Rachel Ljzendoorn |
More Work
SEE ALLThe Entrance Interactive Film
- MARCA:
- Heineken
- AGÊNCIA:
- Wieden + Kennedy Amsterdam