Grégoire Weil
Directeur Général Adjoint at agence W
Boulogne-Billancourt, França
TituloWalk: It
BriefClandestine taxi networks have been set up around Paris Charles de Gaulle and Paris Orly airports. in addition to being illegal, this is dangerous for passengers, who are overcharged and uninsured in the event of an accident. So the agency created a campaign to alert travellers. Hidden risks lie behind the smile and window of a fake taxi...
Agência
Campanha Walk : Fake taxis hide real risks
Anunciante Aéroports de Paris
Marca Aéroports de Paris
PostedNovembro 2019
Sector Empresarial Transportes, viagens e turismo
História Walk & Paris Airport campaign against fake taxis.FAKE TAXIS HIDE REAL RISKSClandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident.To counter this phenomenon, Walk (W&Cie agency) created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers.To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema.
Tipo de Mídia Imprensa e publicações
Director criativo
Redator
Artistic Director
Fotógrafo
Managing Director
Director de contas
Project Manager
Communications Director
Brand Manager

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