We created and launched a social shopping service DUTY FREE BY NIGHT. This WeChat native program is loaded upon arrival at the airport, when travelers connect to the airport’s free wifi. The program is idle during the day but activates at night – between 2am and 6 am – when jetlag keeps Chinese tourists awake. A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.DUTY FREE BY NIGHT is a WeChat based shopping experience that enables Chinese tourists to leverage their jetlag by shopping when they are awake at night! A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.
Each year, 65 000 Chinese tourists land in Paris for the Golden Week, ready for an intensive seven day shopping spree. This year Paris Airport and it’s agency – Walk – launched a premium social shopping service aimed at getting Chinese tourists to spend more in the airport’s duty free stores. An increasing number of French brands are rapidly scaling their presence on Chinese social channels, and WeChat - with its billion users - is a cornerstone in these strategies. Paris Airport has been using the integrated nature of the platform to deliver services, information… and now, a full scale shopping experience: DUTY FREE BY NIGHT. The idea? A WeChat based shopping experience that enables Chinese tourists to leverage their jetlag by shopping when they are awake at night! The agency created and launched a social shopping service DUTY FREE BY NIGHT. This WeChat native program is loaded upon arrival at the airport, when travelers connect to the airport’s free wifi. The program is idle during the day but activates at night – between 2am and 6 am – when jetlag keeps Chinese tourists awake. A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.