ChildLine - "How u feelin?"

Saatchi & Saatchi

Saatchi & Saatchi London, Reino Unido

Prêmios

8824

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ChildLine
País: Reino Unido

Anunciante: National Society for Prevention of Cruelty to Children

Titulo	How u feelin?
Agência	Saatchi & Saatchi
Campanha	How you feelin? - NSPCC
Anunciante	National Society for Prevention of Cruelty to Children
Marca	ChildLine
Data da primeira Transmissão/Publicação	2010 / 1
Sector Empresarial	Instituições, organizações não governamentais
Legenda	How u feelin?
História	An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds.
Filosofia	IDEA - How u feelin?
Problema	OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Tipo de Mídia	Televisão
Mercado	Reino Unido
Produtora	Ridley Scott Creative Group
Director de publicidade	Keith Bradbrook
Director executivo criativo	Paul Silburn
Director executivo criativo	Kate Stanners
Redator	Rory McCaskill
Redator	Howard Green
Director de arte	Lovisa Almgreen
Director de arte	Pablo Videla
Realizador	Dennis Lui
Produtor	Garfield Kempton
Planeador	Jane Cantellow
Account Manager	Liz Griffiths
Account Manager	Daniela Ceresa