| Titulo | Last Orders |
| Agência | Lowe London |
| Campanha | Reassuringly Expensive - Stella Artois |
| Anunciante | InBev / Labatt Brewing Company |
| Marca | Stella Artois |
| Data da primeira Transmissão/Publicação | 1998 / 8 |
| Produto | Draught, Canned and Bottled Lager |
| Sector Empresarial | Cervejas, sidras |
| Legenda | Reassuringly Expensive |
| Filosofia | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director de arte | Vince Squibb |
| Executivo de contas | Harriet Bell |
| Executivo de contas | Jeremy Bowles |
| Redator | Vince Squibb |
| Director de publicidade | Phil Rumbol |
| Actor/celebridade | Denis Lavant |
| Planeador | Jo Reid |
| Produtora | Academy Films |
| Director criativo | Charles Inge |
| Redator | Paul Silburn |
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