Paul Silburn
Advertising Creative at Bartle Bogle Hegarty
London, Reino Unido
TituloReturning Hero
Agência
Campanha Reassuringly Expensive - Stella Artois
Anunciante InBev / Labatt Brewing Company
Marca Stella Artois
Data da primeira Transmissão/Publicação 2000 / 9
Produto Draught, Canned and Bottled Lager
Sector Empresarial Cervejas, sidras
Legenda Reassuringly Expensive.
Filosofia This case documents how Stella Artois’ advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Empresa de design sonoro
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Compositor
Empresa de produção
Produção musical
Executivo de contas
Executivo de contas
Redator
Director de publicidade

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