Rice Krispies - "Pop To Life"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

5470

Marca: Rice Krispies
País: Estados Unidos

Anunciante: Kellogg's

Titulo	Pop To Life
Agência	Leo Burnett Chicago
Campanha	How Many Ways Can You Snap, Crackle, Pop
Anunciante	Kellogg's
Marca	Rice Krispies
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Comida
Legenda	How Many Ways Can you Snap!, Crackle!, Pop!?
História	For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can yo Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless.
Tipo de Mídia	Televisão
Comprimento	31 seconds
Director criativo	Graham Woodall
Director criativo	Mike Doyle
Director criativo	Ryan Bloecker
Realizador	Vincent Geraghty
Produtor	Tom Cronin
Produtora	Bent Image Lab
Produtor executivo	Derrick Huang
Produtor executivo	Ray Di Carlo
Chefe de produção	Paul Diener
Design de imagens	Rob Shaw
Realizador	Rachel Harms
Produção musical	The Elements
Som	Particle Audio
Sound Engineer	Katy Mindeman
Produtor de som	Laura Feeney