Grégory Ginterdaele
Creative at DDB Brussels
Brussels, Bélgica
TituloNo Always Means No
Agência
Campanha My Body, My Right
Anunciante Amnesty International
Marca Amnesty International
Data da primeira Transmissão/Publicação
Sector Empresarial Instituições, organizações não governamentais
Legenda No always means no
Filosofia Our challenge was to get a simple message across with only a limited budget. We decided to build a large 3D NO and set it up on a busy location. Convinced that people wouldn’t respect our white statue, we waited. On the very first day, the first tag already appeared. The days after, our NO was completely vandalised with tags, obscene drawings and stickers. 10 days later we added our campaign message: (“Every NO deserves respect! Act against rape.”).
Problema Each day, 8 rapes are reported in Belgium, 25% of which are even committed by the victim’s own partner. In fact, 56% of Belgians know a victim of sexual violence. The biggest problem, however, is the fact that nobody knows about these incredibly high figures.
Our main goal was to create awareness and start a public debate about sexual violence in Belgium.
Resultado Our challenge was to get a simple message across with only a limited budget. We decided to build a large 3D NO and set it up on a busy location. Convinced that people wouldn’t respect our white statue, we waited. On the very first day, the first tag already appeared. The days after, our NO was completely vandalised with tags, obscene drawings and stickers. 10 days later we added our campaign message: (“Every NO deserves respect! Act against rape.”).
Due to the limited budget, we were looking for something strong and symbolic to make people think. The tagging and vandalising of this huge NO represented the NO that loses it’s meaning, that isn’t respected because it is ignored. On a secondary level, the white NO getting dirty represents the way rape victims feel after being raped. As a result, the white NO became so much more than simply two huge letters.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director criativo
Criativo / Direção de arte
Criativo / Direção de arte
Designer gráfico
Web Graphic Designer
Web Development
Creative Producer
Creative Producer
Account Manager
Account Manager

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