CAP48 - "Look me in the Eyes"

Air, Partner of McCann

Air, Partner of McCann Brussels, Bélgica

4103

Titulo	Look me in the Eyes
Titulo (língua original)	Regardez moi dans les yeux
Agência	Air, Partner of McCann
Campanha	Look
Anunciante	CAP48
Marca	CAP48
Data da primeira Transmissão/Publicação	2010 / 10
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda	Look me in the eyes...I said in the eyes
Legenda (língua original)	Regardez moi dans les yeux...J'ai dit dans les yeux
História	The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world.
Problema	CAP48 is the leading Belgian charity working for the integration of handicapped people.
Tipo de Mídia	Exterior
Fotógrafo	11H58
Redator	Grégory Ginterdaele
Director de arte	Marine Vincent
Director de arte	Marie-Laure Cliquennois
Director criativo	Marie-Laure Cliquennois
Director criativo	Grégory Ginterdaele