| Titulo | Car curling |
| Agência | Voskhod |
| Campanha | Car Curling |
| Anunciante | Smartpolis Insurance |
| Marca | Smartpolis Insurance |
| Posted | Junho 2017 |
| Sector Empresarial | Seguros |
| Filosofia | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
| Problema | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
| Resultado | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | Andrey Gubaydullin |
| Director de arte | Vladislav Derevyannykh |
| Redator | Alexander Sinyuk |
| Redator | Anton Mamykin |
| Project Manager | Dmitry Donik |
| Producer | Elizaveta Larionova |
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