Will Judge
Amsterdam, Países Baixos
TituloSkyFest
Agência
Campanha SkyFest
Anunciante Heineken
Marca Desperados
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Cervejas, sidras
Filosofia Amsterdam, November 13th 2017 - Heineken owned tequila-flavoured beer, Desperados, takes to the skies with "SkyFest" its latest global campaign and outrageously ambitious wild experiment in music, created by Amsterdam based Ideas Company, WE ARE Pi. Dubbed an "electronic light orchestra", Desperados SkyFest is a fully fledged Spanish mountain-top music festival taking 'wild experiments in music' to the next level by using seven hot air balloons as DJ booth, dance floor and synchronised light show. Desperados shook up the festival scene with ‘SkyFest,’ a multi-sensory event in Spain that blended world-class music with an immersive experience, sending DJs and festival goers to the sky in the brand’s latest wild experiment in music. To bring the idea to life, Desperados global creative agency WE ARE Pi brought on festival organisers, elrow to host the event, Resident Advisor for ticket sales, and a host of superstar DJs to entertain fans from across the globe. The resulting content was created with VMA award winning director Ryan Staake from Pomp and Clout productions. ‘SkyFest’ came to life for over 1,500 of participants from all over the world. Each balloon was an instrument, each musician a pilot and together they performed a choreographed light show to the SkyFest Theme composed by Eats Everything. The also event featured well-known DJs, Jackmaster, Honey Dijon and local fan favourite, Paco Osuna. Jackmaster, headliner DJ, said, “Playing with a hot air balloon electronic light orchestra was a once in a lifetime experience. Looking down over the crowd was crazy. A real pinch yourself moment. It was surreal to perform at such a unique festival with so many people from all over the world. It was an incredible music experience and one of the reasons I love doing what I do" Anna Bizon, Global Brand Director, Desperados, said: “With SkyFest we’re again giving our fans a new way to experience the best in music. Partnering with world-class event producer elrow, made famous for producing unexpected events, allowed us to challenge them to push wild experimentation in music to the next level. SkyFest will elevate the festival format, creating an epic and unforgettable party.” Alex Bennett-Grant, Head of Strategy, WE ARE Pi, said "Desperados asked us to making them the most iconic millennial beer brand, by positioning them as the wildly experimental party starting beer. So, we hosted a full-on music festival and invited the world to experience an insanely iconic musical experiment with 7 hot air balloons. Is it impactful? Hell yeah! Check out Instagram #skyfest and enjoy the outrageous results." SkyFest is the next act of ‘Release your Inner Tequila’, Desperados’ Global Marketing campaign which invests in a series of unique experiences to foster wild experimentation in music. Previous activations in this series include; Train Trax where Desperados worked with the renowned electronic music group Mount Kimbie, to turn an ordinary train in Warsaw into a music instrument for fans from across the globe; Bass Drop, a party onboard a plane at zero gravity 30,000ft above the Nevada desert and House Party Unplugged, which saw an ordinary house transformed into a backing track.
Tipo de Mídia Televisão e Cinema
Comprimento
International Brands Global Director
Global Marketing Manager
Global Communications Manager
Director executivo criativo
Director executivo criativo
Creative
Creative
Head of Content
Produtor executivo
Associate Producer
Managing Director
Managing Partner
Group Account Director
Account Director
Head of Strategy
Strategist
Digital Strategist
Business Affairs
Produtora
Service Production Company
Director
Executive Producer
Producer
Event Partner
Headline live event DJ
Headline live event DJ
Headline live event DJ
Editor
Editor
Assistant Editor
Post House
Produtor executivo
Producer
Sound Design
Title
Intérprete
Intérprete
Record Label
Composer
Composer
Publisher

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