St John Ambulance - "Save a Choking Baby"

BBH

BBH London, Reino Unido

Prêmios

19419

Esse anúncio faz parte da Coleção ACT Responsible

Marca: St John Ambulance
País: Reino Unido

Anunciante: St John Ambulance

Titulo	Save a Choking Baby
Agência	BBH
Campanha	The Chokeables
Anunciante	St John Ambulance
Marca	St John Ambulance
Data da primeira Transmissão/Publicação	2015 / 1
Sector Empresarial	Segurança pública, saúde e higiene
História	In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade.
Tipo de Mídia	Televisão e Cinema
Comprimento	40 seconds
Pós produção	Electric Theatre Collective
Som	750mph
Equipa criativa	Matt Moreland
Equipa criativa	Chris Clarke
Equipa criativa	Rob Ellis
Equipa criativa	Alex Ball
Director criativo	Matt Doman
Director criativo	Ian Heartfield
Diretor de Estratégia	Rowenna Prest
Estratégico Business Lead	Paul Matuszczyk
Director de contas	Leo Sloley
Produtor da agência	Rachel Hough
Production Assistant	Vaia Ikonomou
Realizador	Si & Ad
Producer	Dom Thomas
Director de fotografia	Tristan Oliver
Telecine	Aubrey Woodiwiss
Som	Sam Ashwell
Planejador de Mídia	George Gwilliam
Planejador de Mídia	Daniel Denman
Produtora	Academy Films