KIA - "“The New Species of Soul” "

David&Goliath

David&Goliath El Segundo, Estados Unidos

4250

Titulo	“The New Species of Soul”
Agência	David&Goliath
Campanha	“The New Species of Soul”
Anunciante	Kia Motors
Marca	KIA
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Automóveis
História	As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
Filosofia	Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Tipo de Mídia	Interatividade
Comprimento	40 seconds
Realizador	FILFURY
Chief Creation Officer	Bobby Pearce
Director executivo criativo	Mark Koelfgen
Equipa criativa	David Angelo
Group Creative Director	Frauke Tiemann
Redator	Caleb Nyberg
Director de arte	Kristopher Wong
Director de arte	Gabriel Gama
Redator	Guilherme Grossi
Produtor executivo da agência	Elizabeth Newman
Produtor executivo da agência	Pete King