Titulo | Roll Up Your Sleeves |
Agência | BBDO New York |
Campanha | Roll Up Your Sleeves |
Anunciante | AT&T Inc. |
Marca | AT&T |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Serviços de telecomunicações |
História | The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | “Nobody Knows” by TL Barrett and the Youth for Christ Choir |
Mais Informações | https://about.att.com/pages/believes |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Chief Creative Officer | Andrés Ordóñez |
Group Executive Creative Director | Matt MacDonald |
Director executivo criativo | Vince Cook |
Director criativo | Dan McCormack |
Director criativo | Jon Leachman |
Director criativo | Cinzia Crociani |
Director criativo | Fernando Passos |
Director assistente criativo | Brynna Aylward |
Director assistente criativo | Dane Canada |
Redator | Angela Williams |
Director de arte | Allie Salzman |
Director of Integrated Production | David Rolfe |
Group Executive Producer | Julie Collins |
Produtor executivo | Melissa Tifrere |
Produtor | Michael Ritchie |
Senior Account Director | Kathryn Brown |
Director de contas | Katie Hollenkamp |
Account Manager | Katelyn Burns |
Account Manager | Caroline Main |
Chief Strategy Officer | Crystal Rix |
Head of Integrated Strategy | Thomas Han |
Diretor de Estratégia | Ben Bass |
Project Manager | Currey Dorris |
Produtora | Little Minx |
Realizador | Malik Sayeed |
Produtor de linha | Mark Hwang |
Produtor executivo | Helen Hollien |
Founder | Rhea Scott |
Empresa de produção | Rock Paper Scissors NY |
Editor | Carlos Arias |
Assistant Editor | Ashley Tantillo |
Editorial Company Executive Producer | Eve Kornblum |
Editorial Producer | Julianne Cort |
Post-production Producer | Barbara Kontarovich |
VFX / Finishing | Company 3 |
Colorist | Tom Poole |
Color Producer | Alexandra Lubrano |
Color Assist | Jenny Montgomery |
Audio Post Production | Post Human |
Produtor de som | Justine Cortale |
Produtor de som | Patrick Sullivan |
Sound Engineer | Mike Marinelli |
Cinematografia | Kirby Griffin |
BTS | Tom Ciciura |