Jeremy Kuhn
Director of Business Leadership at Cole & Weber
Seattle, Estados Unidos
TituloRainbow Dudes
Agência
Campanha Man with Machine: Think Series
Anunciante IBM
Marca IBM
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Material eléctrico e electrónico
Filosofia Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. 
Problema We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. 
Resultado The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. 
Tipo de Mídia Poster
Director de contas
Supervisor de conta
Director de contas
Executivo de contas
Executivo de contas
Executivo de contas
Worldwide Creative Director
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director assistente criativo
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Design Director
Illustrator

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