| Titulo | Parallel Lines |
| Agência | ONEVOICE London |
| Campanha | Parallel Lines |
| Anunciante | Philips |
| Marca | Philips |
| Posted | Julho 2011 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| Problema | In a highly competitive TV market Philips' media budget is 10-15 times less than its rivals. The campaign needed to span seasonal sales peaks and demonstrate product functions in an emotive way to raise brand consideration. |
| Resultado | Annual Philips TV web site KPIs exceeded within the first 7 months of the campaign's launch, contributing to a 3.4% increase in brand consideration. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Neil.A Dawson |
| Redator | Sam Oliver |
| Director de arte | Shishir Patel |
| Account Manager | Zoe Hinckley |
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