Titulo | The Smash-proof Guitar |
Brief | The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group. |
Agência | Forsman & Bodenfors Göteborg |
Campanha | Let’s Create |
Anunciante | Sandvik Group |
Marca | Sandvik |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Obras públicas, construção e materiais |
História | Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it. |
Tipo de Mídia | Interatividade |
Comprimento | |
Trilha sonora | Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A |
Supervisor de conta | Greger Andersson |
Account Manager | Åsa Pedersen |
Equipa criativa | Kim Cramer |
Equipa criativa | Björn Engström |
Equipa criativa | Stefan Thomson |
Equipa criativa | Anton Eriksson |
Equipa criativa | Viktor Eriksson |
PR Strategist | Bjarne Darwall |
Digital Strategist | Malin Careborg |
Digital Strategist | Peter Gaudiano |
Designer | Ingrid Arnsand Jonsson |
Designer | Jerry Wass |
Planeador estratégico | Daniel Sjöstrand |
Produtor da agência | Anna Junker Lundin |
Produtora | Bleck Film |
Realizador | Marcus Svanberg |
Produtor | Robert Feniger |
Produtor executivo | Josefin Kollberg |
Director de fotografia | Carl Nilsson |
Director de fotografia | Jo Eken Torp |
Director de fotografia | Andrés Sánchez |
Editor | Johan Kjellberg |
Colorist | Nicke Jacobsson |
Online Artist | Wille Rising |
Production Service Company | Green Tea Films |
Produtor | Natasha Chapman |
Som | Fredrik Sundberg |
Som | Plop Produktion AB |