| Titulo | Linked To The Future |
| Agência | Y&R Lima |
| Campanha | Linked To The Future |
| Anunciante | Británico English Institute |
| Marca | Británico English Institute |
| Posted | Junho 2014 |
| Sector Empresarial | Educação superior, Escolas |
| Filosofia | LinkedIn used as brand platform for Británico Institute for the first time. Y&R Peru and Británico Institute -Peruvian leading English Institute- just launched “Linked To Your Future”, an action that uses LinkedIn to prove the importance of knowing English to succeed in the work world. |
| Problema | The action consisted in identifying Peruvian LinkedIn users who only spoke Spanish and subsequently send them a friendship request which was impossible to reject: a request coming from themselves... except for one detail: even though the profiles had the same user name and profile picture, their résumés had been modified by Británico Institute and showed international professional careers featuring important positions at major companies in English-speaking countries. And these enviable résumés all ended in the same message: “This is what your professional future could look like if you spoke English. Learn it at Británico.” |
| Resultado | The direct, zero-cost action in this new medium brought together a specialized team who for two weeks worked on spreading and managing the requests. From the hundreds of profiles created, 76% of them were seen by the original users, thus increasing visits to Británico Institute’s website by 23%. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director executivo criativo | Flavio Pantigoso |
| Supervisor de arte | Christian Sánchez |
| Digital Director | Ed Félix |
| Director criativo | Daniel De León |
| Redator | André Toledo |
| Director de arte | Jorge Rocca |
| Director de arte | Carlos Tapia |
| Produtor da agência | Jorge Luis Noblecilla |
| General Manager | Eduardo Grisolle |
| Director de contas | Carla Wilson |
| Executivo de contas | Karla Whittwell |
| Executivo de contas | Pamela Bedoya |
| Pós-produção | Zeppelin Studios |
| Produtor | Daisy Salas |
| Produção de som | Kazoo Audio |
| Supervisor de clientes | Cecilia Kruger |
More Work
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- MARCA:
- Británico English Institute
- AGÊNCIA:
- Y&R Lima
Russian
- MARCA:
- Británico English Institute
- AGÊNCIA:
- Y&R Lima
Thai
- MARCA:
- Británico English Institute
- AGÊNCIA:
- Y&R Lima
French
- MARCA:
- Británico English Institute
- AGÊNCIA:
- Y&R Lima
Arabic
- MARCA:
- Británico English Institute
- AGÊNCIA:
- Y&R Lima