|Marca||Red Cross Lebanon|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Acções caridade, fundações, voluntariado|
|História||To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope.|
|Problema||Volunteer numbers are always low and we wanted to get more people to sign up.|
|Resultado||Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.|
|Tipo de Mídia||Poster|
|Retocador digital||Gitten Tom|
|Produtor da agência||Leng Panganiban|
|Chefe de produção||Amin Soltani|
|Director de arte||Sajesh Pudussery|
|Director criativo||Kalpesh Patankar|
|Chief Creative Officer||Shahir Zag|
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